Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy BERNHARD CONDRAU wi's sött 978-3-85902-370-3

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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy BERNHARD CONDRAU wi's sött 978 3 85902 370 3 wi's sött Sie sind ein unaufdringliches Plädoyer für mehr Achtsamkeit für den Zauber des Augenblicks The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland

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